Mortlach
By
Sebastian Errazuriz
Chilean-born and New York-based, Sebastian Errazuriz has become internationally celebrated for his thought-provoking work across disciplines. Mixing primarily art, craftsmanship and technology, he blurs boundaries, creates innovative solutions, and invites conversation around the purpose of design. It’s as if he beckons viewers to look again and see what realities were hiding in plain sight. Errazuriz has won many awards, including Chilean Designer of the Year, and his work has been exhibited at museums around the world and been featured to wide acclaim across various print and broadcast media.
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Mortlach's most magnetic quality is perhaps its purity and strength. Its ability to draw us in and get us to continue to be interested and curious to explore more.
The AR Experience
“The augmented reality experience has been broken down into three different pieces, almost like a triptych in which we start with the harvest, then we pass on to the distilling, and then the consumption and sharing. And each one of them has a variety of movements that are attracted in their core center by a magnetism that makes everything function. The final experience allows the viewer to point their phone at a QR code and immediately see in front of them a beautifully complex experience that is somewhat abstract.”
— Sebastian Errazuriz